30 May Easy Peasy Guide To Social Media
Last week, I talked about how businesses come in three categories when it comes to social media. If you’re Savvy, you don’t need me to teach you how to suck eggs, but if you are Reluctant or a No Show, read on…
Fear not. You won’t require any technical abilities whatsoever in order to follow my 5 simple starter tips. If you can switch on a computer and use a web browser, you’re ready to roll.
- Assess the competition Everybody’s doing social media, just about, so there is no excuse not to know what your competitors are up to. Visit their websites, click on the social media buttons (Twitter/Facebook icons etc, which are usually situated at the bottom of the home page) and have a good old nose. What works? What doesn’t? What ideas can you steal and most importantly, how can you do it better?
- Check out the big guys Large corporations and the people who produce household brands, know the importance of social media and are prepared to spend a lot of money on making sure they get the best out of it. Visit their social media feeds. What are they doing? What works? And how could you do it cheaper?
- Find the runt of the Twitter There are plenty of lame social media accounts out there. Find them, weep and then work out why they are so bad. Do they keep posting the same old thing time after time? Is their feed devoid of pictures? Are they trying so hard to sell you something it feels like being hit over the head with said hamper/holiday/insurance package etc?
- Find your groove Having experienced the good, bad and the downright ugly, decide what you want your social media accounts to look like. How will you promote your business in a way that won’t annoy followers? What tone of voice do you want to adopt? Do you need to speak with an air of authority or would a more personal, humorous touch suit your brand? Again, you can get some good pointers by looking at some great social media accounts. Check out Boden’s Twitter feed for the perfect example of getting a social media voice bang on.
- Pick your platforms To tweet or not to tweet, that is the question? Is Twitter right for your business or would your content sit better on Facebook? Or do you prefer Instagram? If so, remember, it is the most visual of all platforms, so make sure you can take a great photograph. Now this bit is a teeny weeny bit tricky because different platforms attract different demographics, but I’ll be talking to you about this in the next blog.