You don't need a PR agency. Or thousands of followers. Or a book of spells, and you definitely don't need generic AI pitches - you need to know how to write a pitch that makes a journalist say 'YES!" If you want to walk the walk...
I wrote a piece for The Daily Mail this week, and the editor asked me to be controversial. Why? Because they wanted to generate clicks and shares online, which is something you should consider when pitching to the media. The more controversial your story is, the...
If I told you that you could generate £8,000 with a single email, I reckon you'd take extra care over it. You certainly wouldn't dash it out and hope for the best. It would need to be perfect. I sent such an email. It was to...
My client got a mention in The Times this week, and I nearly missed it - because I had no idea it was happening! It was a lovely surprise as I did it without trying. On the face of it, that's what it felt like, but...
