I discovered the power of PR at the age of 23. I didn't really know what PR was back then. I was working as a reporter for a local newspaper and had got the cushy job of being the entertainments editor as well as a...
I won't mention any names but there are people out there who tackle PR with a carpet-bombing approach and by that I mean, they'll create a media list using keywords on a database and send an e-mail to the hundreds of contacts on said list....
I wrote a press release for £4 the other day. I did it during an attack of lockdown boredom. The job was one of many featured on one of those content websites and I decided to do it out of curiosity. You might be thinking...
These are crazy times. Businesses are going under, the word 'furlough' is now common parlance and we cannot do so many things that were once taken for granted. I totally understand if you are sat there thinking that now really is not the time to PR...
Moments after Emma Watson appeared in British Vogue telling the world that she’d chosen to describe her singledom as ‘self-partnering’, a plethora of journalist requests appeared on social media asking for case studies and quotes to go with stories about the newly coined phrase. Savvy PRs...
When I was working full-time as a journalist, I used to think that PRs had the life of Riley, gliding from one event to the next, giddy on champagne bubbles and full to the brim with canapés. Either things have changed since then or I...
There’s nothing that excites us more at Wow towers than start-ups and SMEs doing innovative, creative and downright brilliant things. We meet so many amazing entrepreneurs and realise that budget is often an issue when it comes to launching a PR campaign. We also know how...
If I had a pound for every time somebody asks 'Will PR increase my sales?', I'd be somewhere in the Bahamas admiring my baby pink toe nails as I float in a warm ocean happy in the knowledge that I never have to go to...
Promote your business with a killer press release written by a professional journalist and PR. Most press releases hit the spike. That’s an old-fashioned newspaper term for trash. The average editor/reporter/radio show host etc. receives hundreds of releases each week and they simply don’t have time...
I caught Freda Jackson on This Morning today. She’s 81 and was made a mockery of in the papers earlier this month when she complained that her holiday in Benidorm was ruined by the fact that there were too many Spaniards. I do feel for her....
I had to let a client go this week. It pained me, but I felt compelled to be honest and explain that they weren't getting enough value from our package. What I meant was, 'I cannot help you.' Sometimes this happens in PR. I'm good,...
I've had an absolute avalanche of GDPR requests in recent days and have promptly deleted them all. I had hoped to bury my head in the sand until the sun came out again, but apparently, if I don't GDPR proof Wow PR, well, it'll be...
If you’ve been paying attention to our blogs, have found a great story, written a killer press release and sent it to the right people, the chances are, a journalist will get in touch and ask to interview you. As a PR, there is no sweeter...
I’ve got news for you and you’re not going to like it. Brace yourself. You know those journalists, editors, TV producers, radio show hosts and bloggers out there whose help you could really do with? They’re not remotely interested in how great your business is....
Meet Emma Harbage, a 23-year-old rugby player from Burntwood, Staffs and the latest ambassador for Green Cola. You can read all about her at Mail Online. She also appeared in the Birmingham Mail this week and will be on BBC Radio Stoke this Friday. I’d also...
I couldn’t possibly count the number of press releases I received over the course of my 30-year career as a journalist, but I can remember the good ones – because there weren’t that many of them. It’s not actually that difficult to produce a great press...
I’ve lost count of the number of times people over a certain aged have asked me for help with social media. They are invariably over 40 and find the world of Facebook, Instagram and Twitter utterly mystifying. I was going to sit down with each of...
They do say you should practice what you preach, so it will sound a bit hollow when I tell you that you to blog weekly. You should. It really makes a difference and I have no excuse...
Here's what happened when Wow PR took Green Cola to Liverpool with the help of three green Santa's and the world's biggest bicycle trailer. https://www.youtube.com/watch?v=Ay2sfx3wZH8&feature=youtu.be...
I was given a ‘workbook’ to complete after signing up to ActionCoach’s 90-Day GrowthClub. As I flicked through the pages, I wondered if I’d made a terrible mistake. It was full of terms I didn’t really understand – total variable costs, net profit value &...