Blog

There’s nothing that excites us more at Wow towers than start-ups and SMEs doing innovative, creative and downright brilliant things. We meet so many amazing entrepreneurs and realise that budget is often an issue when it comes to launching a PR campaign. We also know how...

If I had a pound for every time somebody asks 'Will PR increase my sales?', I'd be somewhere in the Bahamas admiring my baby pink toe nails as I float in a warm ocean happy in the knowledge that I never have to go to...

Promote your business with a killer press release written by a professional journalist and PR. Most press releases hit the spike. That’s an old-fashioned newspaper term for trash. The average editor/reporter/radio show host etc. receives hundreds of releases each week and they simply don’t have time...

I caught Freda Jackson on This Morning today. She’s 81 and was made a mockery of in the papers earlier this month when she complained that her holiday in Benidorm was ruined by the fact that there were too many Spaniards. I do feel for her....

I had to let a client go this week. It pained me, but I felt compelled to be honest and explain that they weren't getting enough value from our package. What I meant was, 'I cannot help you.' Sometimes this happens in PR. I'm good,...

I've had an absolute avalanche of GDPR requests in recent days and have promptly deleted them all. I had hoped to bury my head in the sand until the sun came out again, but apparently, if I don't GDPR proof Wow PR, well, it'll be...

  If you’ve been paying attention to our blogs, have found a great story, written a killer press release and sent it to the right people, the chances are, a journalist will get in touch and ask to interview you. As a PR, there is no sweeter...

I’ve got news for you and you’re not going to like it. Brace yourself. You know those journalists, editors, TV producers, radio show hosts and bloggers out there whose help you could really do with?  They’re not remotely interested in how great your business is....

Meet Emma Harbage, a 23-year-old rugby player from Burntwood, Staffs and the latest ambassador for Green Cola. You can read all about her at Mail Online. She also appeared in the Birmingham Mail this week and will be on BBC Radio Stoke this Friday. I’d also...

I couldn’t possibly count the number of press releases I received over the course of my 30-year career as a journalist, but I can remember the good ones – because there weren’t that many of them. It’s not actually that difficult to produce a great press...

I’ve lost count of the number of times people over a certain aged have asked me for help with social media. They are invariably over 40 and find the world of Facebook, Instagram and Twitter utterly mystifying. I was going to sit down with each of...

They do say you should practice what you preach, so it will sound a bit hollow when I tell you that you to blog weekly. You should. It really makes a difference and I have no excuse...

Here's what happened when Wow PR took Green Cola to Liverpool with the help of three green Santa's and the world's biggest bicycle trailer.   https://www.youtube.com/watch?v=Ay2sfx3wZH8&feature=youtu.be...

  Exciting things are happening over here at Wow towers. We’re pleased to announce that the business is teaming up with Riva Media, a major talent agency representing 30 presenters and voice artists from the BBC, ITV, Al Jazeera and BBC Radio 2. Riva Media also has...

Yes, I really am writing a blog about hashtags. I can practically hear the milennials guffawing as I type, but this isn’t for them. They already know their Zaps from their algorithms. This one’s for beginners. So what is a hashtag? It is literally a symbol....

I was a bit of a latecomer to Twitter. While I embraced Facebook and just loved the way it enabled me to get in touch with old friends, see what everyone was up to and stalk ex-boyfriends (kidding!), Twitter seemed too much like hard work. As...

Now we’ve dipped our toe in the pool or should I say ocean, that is social media, I am going to take a closer look at individual platforms. I'll start with Facebook. This is the first social media platform that I ever used and is one...

    You see the title of this blog post? That’s your first don’t. There should not be an iota of guesswork when it comes to choosing which social media platform/s you use. That was just a ploy to reel-in the Baby Boomers and Generation X, as...