These are crazy times. Businesses are going under, the word 'furlough' is now common parlance and we cannot do so many things that were once taken for granted. I totally understand if you are sat there thinking that now really is not the time to PR...
When I was working full-time as a journalist, I used to think that PRs had the life of Riley, gliding from one event to the next, giddy on champagne bubbles and full to the brim with canapés. Either things have changed since then or I...
If I had a pound for every time somebody asks 'Will PR increase my sales?', I'd be somewhere in the Bahamas admiring my baby pink toe nails as I float in a warm ocean happy in the knowledge that I never have to go to...