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Case Studies

Raising the profile of a growing well-being podcast

Dave Clark and Kuhan Pushparatnam, hosts of the 2 Parkies in a Pod podcast, wanted to increase visibility, grow their audience, and position the podcast as an important voice in the Parkinson’s and well-being space. Wow PR created a media campaign focused on storytelling, awareness and expert commentary, securing coverage across national, regional and trade media.

Coverage included:

  • The Telegraph
  • The Mirror
  • Daily Express
  • Regional titles across Reach plc
  • Birmingham World
  • MSN
  • Yahoo
  • PodcastingToday

The campaign helped significantly raise awareness of the podcast and its mission.

Results included:

  • Reaching number 60 in the Apple well-being podcast charts
  • A record number of listeners
  • Increased visibility across national and regional media
  • Greater recognition within the podcasting and Parkinson’s communities

The coverage helped raise the profile of 2 Parkies in a Pod, highlighting important conversations around Parkinson’s.

From specialist audiologist to one of the UK’s go-to tinnitus experts

When Dr. Gladys Sanda came to us, she wanted to raise her profile nationally and become a recognised media expert on tinnitus and hearing health.

We developed a media strategy designed to position her as an authoritative, trusted voice journalists could turn to for expert comment and real-life insight.

Coverage included:

  • The Telegraph
  • Apple News top spot
  • Yahoo
  • MSN
  • Two features in the Daily Mail
  • The Times
  • Prima
  • National TV appearance with Vanessa Feltz
  • LondonWorld

The campaign generated an estimated audience reach in the tens of millions and transformed Dr Gladys Sanda’s visibility as an expert.

Results included:

  • Fully booked clinics for months
  • Significant social media growth
  • Journalists approaching her directly for comment
  • Increased authority and recognition within her sector

What started as a visibility campaign evolved into genuine expert positioning, helping establish Dr Gladys Sanda as a recognised national voice on tinnitus and hearing health