Story Surgery

“Give me 90 minutes, and I’ll find the story hidden inside your business.”

You’re excellent at what you do and would love to help more people – but the UK’s best kept secret. Sound familiar?

I hear it all the time, and my answer is always that PR is the quickest and cheapest way to remedy that (less costly than ads, less time-consuming than audience building and budget-friendly when you do it yourself).

All you need to get featured in the media is a story – and you have one. I know you do.

As a former national newspaper journalist with more than 40 years’ experience, I’ve sat through thousands of interviews and pitched countless stories to news desks, magazines and broadcasters.

And here’s what I’ve learned:

• Most founders are far too close to their own story to see it clearly.
• They tell me about their offers, their processes and who they help, but the real story is hiding in plain sight.
• That’s where Story Surgery comes in.
• In just 90 minutes, I’ll help you uncover the stories, headlines and media angles hidden inside your business.
• The kind of stories journalists actually want to hear, that stop people scrolling and get you noticed.

What happens during a Story Surgery?

Before our call, you’ll complete a short questionnaire so I can get a feel for your business and goals.

Then we’ll spend 90 minutes together on Zoom exploring:

• Your business journey and expertise
• Your unique experiences and perspective
• Media opportunities and hooks
• Potential headlines and story angles
• The publications, podcasts and media outlets most likely to be interested

By the end of the session, you’ll leave with clarity, confidence and a list of story ideas you can start pitching immediately.

You’ll receive:

• A 90-minute private Zoom session
• Session recording
• Suggested story angles and headlines in document form
• Journalist and publication suggestions
• A clear action plan

Investment: £597

Because sometimes the story that’s most obvious to a journalist is the one you’ve stopped seeing.

“My coach once watched me speak to a founder for five minutes and said she was astounded that I’d identified a headline and media angle almost instantly.”

Story Surgery Plus™

For founders who want extra support in turning their story into media opportunities, Story Surgery Plus includes everything in the standard Story Surgery package, along with additional guidance and professional editing to help you take action with confidence.

Included:

• 90-minute Story Surgery session
• Session recording
• Suggested story angles and headlines in a document
• Media opportunity recommendations
• Journalist and publication suggestions
• Bespoke media list tailored to your story
• One pitch or press release edited for you
• A 30-minute follow-up session to refine your approach and answer questions

This is ideal if you want expert eyes on your pitch before you hit send.

You’ll still be doing the pitching yourself, but you’ll know you’re pitching the right story to the right people, in the right way.

Investment: £997