I wrote a press release for £4 the other day. I did it during an attack of lockdown boredom. The job was one of many featured on one of those content websites and I decided to do it out of curiosity. You might be thinking...
These are crazy times. Businesses are going under, the word 'furlough' is now common parlance and we cannot do so many things that were once taken for granted. I totally understand if you are sat there thinking that now really is not the time to PR...
When I was working full-time as a journalist, I used to think that PRs had the life of Riley, gliding from one event to the next, giddy on champagne bubbles and full to the brim with canapés. Either things have changed since then or I...
Promote your business with a killer press release written by a professional journalist and PR. Most press releases hit the spike. That’s an old-fashioned newspaper term for trash. The average editor/reporter/radio show host etc. receives hundreds of releases each week and they simply don’t have time...
I couldn’t possibly count the number of press releases I received over the course of my 30-year career as a journalist, but I can remember the good ones – because there weren’t that many of them. It’s not actually that difficult to produce a great press...