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I’ve lost count of the number of times people over a certain aged have asked me for help with social media. They are invariably over 40 and find the world of Facebook, Instagram and Twitter utterly mystifying. I was going to sit down with each of...

When it comes to social media, there are three types of business. A) Savvy - This is the business that realises the value of a good social media strategy. They've chosen the right platform/s from which to get their message across, their content reflects the brand,...