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Last week, I talked about how businesses come in three categories when it comes to social media. If you’re Savvy, you don’t need me to teach you how to suck eggs, but if you are Reluctant or a No Show, read on...

When it comes to social media, there are three types of business. A) Savvy - This is the business that realises the value of a good social media strategy. They've chosen the right platform/s from which to get their message across, their content reflects the brand,...