WOW BLOG

Yes, I really am writing a blog about hashtags. I can practically hear the milennials guffawing as I type, but this isn’t for them. They already know their Zaps from their algorithms. This one’s for beginners. So what is a hashtag? It is literally a symbol....

I was a bit of a latecomer to Twitter. While I embraced Facebook and just loved the way it enabled me to get in touch with old friends, see what everyone was up to and stalk ex-boyfriends (kidding!), Twitter seemed too much like hard work. As...

Now we’ve dipped our toe in the pool or should I say ocean, that is social media, I am going to take a closer look at individual platforms. I'll start with Facebook. This is the first social media platform that I ever used and is one...

    You see the title of this blog post? That’s your first don’t. There should not be an iota of guesswork when it comes to choosing which social media platform/s you use. That was just a ploy to reel-in the Baby Boomers and Generation X, as...

Last week, I talked about how businesses come in three categories when it comes to social media. If you’re Savvy, you don’t need me to teach you how to suck eggs, but if you are Reluctant or a No Show, read on...

When it comes to social media, there are three types of business. A) Savvy - This is the business that realises the value of a good social media strategy. They've chosen the right platform/s from which to get their message across, their content reflects the brand,...